Feed it Forward With Maple Leaf


When I was given the opportunity to not only post about a new campaign with Maple Leaf and while doing so, help out a cause near and dear to my heart, I jumped on board. Maple Leaf’s new initiative, Feed it Forward, comes at what – at least here in Alberta- is a tough time for many. Rising food costs combined with our slow economy means that many people are feeling the pinch these past few months.


The reality that 1 in 8 families and 1 in 6 children face hunger on a regular basis here in Canada. I can’t wrap my head around this notion, that in this country of sheer abundance, this is still happening.

Starting February 15th, Maple Leaf has been giving ten thousand families across Canada $100 worth of free groceries, totally nearly $100,000 in free groceries across this great country of ours. And while this is fabulous for those families, my thoughts turn to the non-profits that are struggling to help out the other families as well.

I was approached to write about the Feed it Forward campaign and given the opportunity to give back myself. I was sent a $100  credit card gift card to donate the charity of my choice, and being a food blogger I knew instantly that it was going to the Edmonton Food Bank. There is nothing I love more than being able to give back to my community, in the form of writing to spread the good word and a donation to boot!


The Feed it Forward campaign is asking all of us to nominate someone in your community who is using food to make a positive difference in people’s lives. That person could receive a $10,000 donation towards their organization AND enjoy free Maple Leaf groceries for a year. Just by nominating them, YOU yourself could win groceries for a year!

Share your heartwarming stories about someone in your community that makes a difference RIGHT HERE and make sure that you read the regulations. That nominee must counter or work for a registered not-for-profit organization or community group that uses food as a key component of supporting their program goals.

Number and Distribution of Prizes:
A maximum of ten (10) Prizes (each with a retail value of approximately $10,000) are available to be won. One (1) of these Prizes is available to be won by an eligible resident of Quebec. The remaining nine (9) Prizes are available to be won by eligible residents of other Canadian provinces and territories, namely, British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Northwest Territories, Yukon, Nunavut, Newfoundland and Labrador, New Brunswick, Nova Scotia and Prince Edward Island.

Maximum of one (1) Prize per Nominee. Entrants do not receive Prizes or any other form of compensation.


  • “This blog post was sponsored by Maple Leaf Foods but the opinions are completely my own based on my experience.”


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