Once you’ve started blogging, it’s almost inevitable that you will start to get emails from interested parties asking you for rate cards, wanting to know how much you charge for advertising and trying to get you to share their content in exchange for a free product. It’s easy to become overwhelmed and have no idea where to even start let alone what to charge for sponsored posts. Karlynn and I didn’t have a clue and remember, both of us started blogging in 2009 when there were basically NO helpful articles out there.
Here are a few things – not set in stone!- that we have learned along the way and we’re happy to share them with you. Do bear in mind that I come from a business sales and IT background and now run a technical website for a living, so I refer to the people contacting you as customers and I have picked up a lot of tricks from a few years of sales that I use in my daily website dealings.
Rule #1 – If You Value Yourself, Others Will Value You. Get Paid.
Before we even get started, everyone ( including yourself) needs to understand that you are worth being paid. Real money. You wouldn’t start a new job at a fast food restaurant and accept payment in the form of cheeseburgers or the occasional pack of french fries, would you? You deserve to earn a pay cheque so why is it ok for people to ask you to promote their stuff in exchange for the same?